and... THE TWO MINUTE VERSION:
Jade Dressler is an Artist and Creative Director for
art, lifestyle brands, and media.
Jade Dressler is an Artist and Creative Director for art, lifestyle brands, and media. The power of big concepts, simplicity, and savoring the moment encapsulates the fun and gift of Jade's vision for clients and her illustrations.
Producing compelling art, branding, content, products, and services is Jade’s forte. She has solidly formed the architecture of success for both mass and niche luxury and pop-culture lifestyle brand clients for over twenty-five years. Jade, her clients, and her agency’s influence have walked a confluence of red carpets and couture runways; appeared on the sets, stages, screens, and board rooms of TV networks and major retail stores; and the agency has placed clients in all types of media through introductions, cultivation, and connections. In addition to her own illustrations, she has curated public art projects from NYC, to Milan to the wilds of Brazil.
Here is some history and some juicy details:
Designer. A first-year scholarship and BFA from Moore College of Art; immersion in art and architecture studies at Parsons Paris; and months in Siena, Italy with Villanova University, comprised her formal studies. Jade began her creative career as a retail store designer for Macy’s. In addition to concepting, designing, and leading major renovations for three stores and numerous private label in-store shops, many rolled out as prototypes across the chain, Jade also directed the fashion presentations.
This love of brand message, style, design, and work with materials led to her co-design of a collection of couture jewelry and accessories collection, called JAMP. The collection was picked up by Henri Bendels, Saks Fifth Avenue, Martha’s, Ron Herman, the famed Charivari, and internationally, by stores such as Joyce in Hong Kong and Creeds, through reps in based in New York, Miami and Paris. JAMP was featured in media such as Accessories, Details, Elle, Marie Claire, New York Times, Vogue, W and WWD; styled by Stephan Gan; photographed by Sheila Metzner and was worn by legends such as Cher, Heart, Iman, Nina Hagen, Stella Tennant, and Naomi Campbell, among many others. Jade also worked closely with legendary designers, Bill Blass, Mary McFadden, and Oscar de la Renta for specially commissioned designs for their runways.
Public Art. As a curator, Jade Dressler has a habit of spawning large-scale art interventions in far-flung locales to highlight the balance of urban and nature. Projects have included the international CODAward-winner, the curation of Portal do Sul by the artist, Pasha on 10,000 acres in Brazil and the Green Provocateur urban art intervention, transforming public stairs to the Garibaldi Train station in Milan into a forest scene during Salone 2011. Her first urban art event was entitled Love Notes, in which scrolled, golden notes with poetry inside were placed in New York City's Union Square Park with the documentation of people interacting with the notes and poems.
Marketing Director. Prior to opening her own creative agency, Jade was the global marketing and creative director for Gemini International, the legendary sound and DJ equipment that birthed hip-hop through Kool Herc’s first experiments in Cedar Park in the South Bronx and the equipment that virtually every DJ worldwide begins spinning on. At Gemini, she directed advertising, branding, marketing, and public relations for France, Germany, South America, Spain and the US.
As marketing director and clothing designer for Blue Fish, one of the first lines of organic clothing and a member of Social Venture Network and Businesses For Social Responsibility, in the 1990′s, Jade was at the forefront of sustainable business practices and green product development that many are just discovering today. Blue Fish sold at Nordstroms and 400 other stores in addition to five of its own stores in New York, Austin, Westport, Santa Fe, Taos, and Frenchtown, NJ. Jade designed clothing and product collections, directed media and event plans, catalog, retail stores, and product design, events, advertising, videos, and socially conscious partnerships, including a program in Africa with Aid To Artisans. Jade was also honored to be part of the DPO team for the company, whose board members included famed sustainability pioneers, Ben Cohen of Ben & Jerry’s and Gary Hirschberg of Stonyfield Farms yogurt.
Creative Director. Jade has been engaged to create creative strategy by brands such as American Express Publishing; Aveda; Anne Cole Swim; Benjamin Moore; Daniel Boulud’s Five Leaf Cuisine; Design Within Reach; Hachette Filipacchi; Luxottica eyewear brands including Bvlgari, Chanel, and Prada; and as for the rest of the alphabet, Lenscrafters; Louis Vuitton; and Speedo.
Media for Media. Jade also specialized in creating messaging for media brands ranging from magazines, their online homes, and their signature events including Car & Driver; Elle; Food & Wine; Metropolitan Home; New York; Surface; Twist; Vogue; and XXL to developing original programming, client placements, and press for CNN-affiliate in Europe, n-tv; HGTV, The Sundance Channel; and VH1.
Events. Jade has also designed programming, social media, events and press for many diverse lifestyle events. Examples range from the full roster of events at The New York School of Interior Design to trade shows, such as International Art Expo, Natural Product Expos, and BOOMSPDESIGN, the Sao Paulo-based international design conference, where she was also invited to speak among notables such as such as Karim Rashid, Chad Oppenheim, and Dror. In film she has provided programming, events and/or PR for film festivals such as Hamptons Film Festival, Global Peace Film Festival, Staten Island Film Festival, and Tribeca Film Festival. In luxury she has curated and produced industry panels for the The Luxury Marketing Council and The Core Club.
Hospitality. In partnership with Milan-based Alcos Comunicazione, Jade has directed the US publicity for Baglioni Hotels, in Florence, France, London, Milan, Rome, Tuscany, and Venice as well as for CastaDiva, the newest 5-star resort in Lake Como, Italy in one hundred years. Industry events and press trips include those with Gleneagles Hotel in Perthshire, Scotland and the opening of the Rubell Family’s The Lord Baltimore Hotel, with client, interior designer Scott Sanders.
Representation. Jade often represents artists in a business development capacity, for clients such as Claude Serieux, DJ and sound designer for The Gotan Project, Lou Doillon and others, and Orlando Salmeri, Vanity Fair photographer. She has made key introductions, developed content platforms and designed branding, products, events, and public relations for personality and entertainment clients such as little marvin, HSN vp, creative director; Elliott Wilson, VH1 producer; ego trip, VH1 producers; Michael Phelps, Amanda Beard, and the United States Olympic swim team. Fashion clients have included Susan Tabak, CHIC IN PARIS author and blogger; Jenny Gering, stylist and costume designer for The Americans; Austrian accessory designers with The Austrian Trade Commission and Fraser Balgowan, the sustainable luxury bag collection and travel experience from the Scottish Highlands. In the wellness field, clients include Dr. Vincent Pedre, integrative physician; Dr. Renee Clauselle, child psychologist; Shelley Lewis, founder of Sacred Space NY; and Janine Francolini, founder of The Flawless Foundation.
Film, TV. Jade has directed brand video and TV segments for all her consumer and B2B clients, including a body of work produced for little marvin, HSN vp, creative director. In music, she has produced artist videos and a DJ instructional video series as a sales tool for Warner Brothers. In fashion, Jade has directed and produced runway coverage and designer interviews for a 3-part series on Paris fashion week covering Chanel, Chopard, Lanvin, Louis Vuitton, and Nina Ricci and on location filing including features at Hotel de Crillon and Versailles. For television, she concepted a show which was greenlit as a pilot for HGTV and produced an original segment for The Sundance Channel’s The Good Fight series. By styling dance pop singer, Consuelo Vanderbilt Costin for her music video, Here We Go, and n-tv’s Premiere Lounge documentaries, in addition to styling numerous personalities for major media appearances, Jade’s film work encapsulates her eye for brand messaging and style.
Curator, Speaker. Jade was invited to speak about the Milan Green Provocateur project among design leaders at BOOMSPDESIGN, the Sao Paulo-based international design conference and was invited to curate a panel of experts on the New Aesthetic during Frieze NY 2012 with Kiwi Arts during their exhibition of early work by Warhol and Robert Indiana. Jade designed, presented, and moderated the first Slow Luxury Round Table in partnership with Textiles Scotland and the 5-star Gleneagles Resort in Scotland, featuring Scotland’s heritage luxury brands and top US journalists.
Editor, Writer. Jade has produced the blog and social media platform for the New York School of Interior Design, and writes on art, green, and community for Metropolis magazine and DesignObserver, along with her blog, The Jade Dress.
Jade Dressler’s philosophy and visionary facility with artists, brands, entrepreneurs, and lifestyle innovators not only creates results for clients by fulfilling their dreams, (exciting enough!)…yet, the true gift is working together to place new alternative messages and trends into the world that move culture, business, and lifestyles forward.
Launched in 2015, Jade's art is now available online at The Jade Dress.
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